About this document
Research Approach by Jyoti Yadav is a document available to read on EtoBox.
This document outlines a research project focused on understanding customer purchasing intentions and satisfaction for EcoWear, a sustainable fashion brand. It employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to explore the disconnect between positive brand sentiment and low sales. The study aims to identify key drivers of purchasing behavior and barriers to conversion, while also addressing sampling strategies and data collection methods.
- Author
- Jyoti Yadav
- Language
- EN