About this document

Event ROI Methodology Explained by Event ROI Alumni is a document available to read on EtoBox.

The document discusses the ROI (Return on Investment) Methodology for planning and evaluating meetings and events. It explains that the ROI Methodology involves setting objectives and measuring outcomes at six levels - from Level 5 (ROI/mission achievement) down to Level 0 (target audience). Objectives are first set at the highest level and then cascaded down, while evaluation proceeds from the lowest level up. The methodology aims to ensure events influence participant behavior in ways that create value fo

Author

Event ROI Alumni

Language

EN