About this document
Managing Negative Feedback on Twitter by Francisco Marvin is a document available to read on EtoBox.
Canadian Jet Airline launched a Twitter contest to promote their brand, but received many negative tweets from customers complaining about flight delays. The director of social media and head of public relations must now decide whether to continue the contest. They consider keeping their promise to award the contest but also address customer concerns, or canceling the contest and risk further alienating customers. It is recommended they continue the contest, respond to negative feedback, and issue an apolog
- Author
- Francisco Marvin
- Language
- EN