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Title 1 Table of Contents 32 Part 1 Concepts and Techniques for Crafting and Executing Strategy 44 1. What is Strategy and Why is it Important? 45 2. Charting a Company’s Direction: its Vision, Mission, Objectives, and Strategy 61 3. Evaluating a Company’s External Environment 90 4. Evaluating a Company’s Resources, Capabilities, and Competitiveness 126 5. The Five Generic Competitive Strategies 170 6 Strengthening a Company’s Competitive Position 197 7 Strategies for Competing in International Markets 228 8 Corporate Strategy 266 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy 310 10 Building an Organization Capable of Good Strategy Execution 342 11 Managing Internal Operations 374 12 Corporate Culture and Leadership 406 Part 2 Cases in Crafting and Executing Strategy 433 Case 1 Mystic Monk Coffee 434 Case 2 Costco Wholesale in 2012: Mission, Business Model, and Strategy 439 Case 3 Harry Lindsol’s Textbook Decision: An Ebook or a Traditional College Textbook 463 Case 4 AXIS Bank 471 Case 5 Under Armour—Challenging Nike in Sports Apparel 483 Case 6 HT Media Facing Competitive & Technological Convergence Challenges in 21st Century 503 Case

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Author

Arthur A. Thompson

Publisher

THOMPSON

Published

2014

Language

EN

ISBN

9789339204082

Category

business

Subjects

Finance, Business

Rating

3.55 / 5 (32 ratings)

Updated

2026-03-13