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Marketing Library Services Online by imadmihoubi16 is a document available to read on EtoBox.
What is Marketing Library Services Online about?
This study explores the impact of the Internet on marketing services in public reading libraries, specifically focusing on the main library for public reading in Djelfa, Algeria. It highlights the transition from traditional service delivery to electronic services and emphasizes the importance of applying marketing principles to enhance these offerings. The findings suggest the need for a comprehensive marketing strategy to effectively promote and value electronic services in Algerian public libraries.
- Author
- imadmihoubi16
- Language
- EN