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What is Essential Functions of Product Packaging about?

Packaging serves several important functions including protecting the product, promoting and selling the product, providing information to customers, and ensuring safe use. It is an integral part of product planning and promotion, with companies spending about 10% of the retail price on package development. Packaging identifies the brand, allows the product to stand out from competitors, and provides instructions and warnings. Well-designed packaging can increase sales and express attributes like prestige o

Author

Mr Chaitanya Valiveti IPE

Language

EN