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What is Cost-Focus Strategy in Business Management about?

This chapter examines business strategy for companies with a single or dominant product/service. Managers must evaluate their value chain to identify competitive advantages in low costs, differentiation, or speed. They also consider niche strategies. Managers then choose from 12 grand strategies based on these advantages and how to best match the industry environment. They consider whether to diversify or remain focused on their core business. The chapter provides frameworks to aid these decisions regarding

Author

uzal shrestha

Language

EN