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CRM in Indian Banking: Executive Summary by TusharJoshi is a document available to read on EtoBox.

What is CRM in Indian Banking: Executive Summary about?

The document discusses customer relationship management (CRM) in the banking industry. It provides background on CRM, stating that CRM aims to understand, anticipate, manage, and personalize customer needs to create mutual value. It also discusses maintaining and expanding customer relationships over their lifetime through anticipating future needs. The intense competition in banking has increased focus on CRM strategies to manage risk and customer relationships. The document then discusses the need for CRM

Author

TusharJoshi

Language

EN