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What is Communication Theory of Identity Explained about?
The communication theory of identity (CTI) conceptualizes identity as having four layers - personal, enacted, relational, and communal. It views identity as multifaceted and communicated verbally and nonverbally. CTI provides a framework for understanding individual, social, and collective aspects of identity and has implications for health interventions. Specifically, it suggests exploring which identity layers are most salient to a target audience and designing health messages grounded in those identities
- Author
- srilankamuslimaid1
- Language
- EN