About this document
De Beers Diamond Industry Overview by Sarah Al- is a document available to read on EtoBox.
- De Beers has dominated the global diamond industry since the late 19th century when large deposits were discovered in South Africa. It controls around 60% of global diamond production and markets the majority of rough diamonds through its Diamond Trading Company. - De Beers developed a highly controlled system of mining, sorting, cutting, polishing and distributing diamonds to maintain its dominance of the supply chain. It also led hugely successful advertising campaigns from the 1930s positioning diamon
- Author
- Sarah Al-
- Language
- EN