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What is Revitalizing CleanSpritz Sales Strategy about?

Siddharth Gautam has presented a problem statement regarding CleanSpritz, a home cleaning product that has seen 7.5% sales declines over 5 years. This is believed to be due to more price sensitive consumers and those concerned with the environment. Alternatives proposed to turn sales around include maintaining the status quo, relaunching a 3:1 concentrate, or adding a 4:1 refill concentrate in recyclable pouches or dissolvable packets. Key issues are price sensitivity in consumers, some shifting to greener

Author

Siddharth

Language

EN