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Marketing Management Syllabus Overview by Satyam Sen is a document available to read on EtoBox.
What is Marketing Management Syllabus Overview about?
This document outlines the syllabus for a marketing management course, including 6 units: 1) Marketing environment including micro and macro factors 2) Market segmentation and consumer behavior 3) Product planning, policies, positioning, and new products 4) Pricing objectives, strategies, and responding to competitors 5) Promotion including advertising, media, sales, and publicity 6) Physical distribution, channels, transportation, and warehousing It then provides details on Unit 1, discussing the internal
- Author
- Satyam Sen
- Language
- EN