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What is Understanding Consumer Behavior about?

The document discusses factors that influence consumer behavior and the consumer decision-making process. It describes cultural, social, personal, and psychological characteristics that affect consumer behavior. It also outlines the stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. For new products, it discusses the adoption process and how individual differences and product characteristics impact the rat

Author

Al Kayyis

Language

EN