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A USA Today and LA Times Bestseller!“A force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story.” —Sarah Kauss, founder and CEO of S'well “An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” —Rebecca Minkoff, founder and creative director Founder of global baby brand aden + anais Raegan Moya-Jones doesn't hold back on what it really takes to build a $100 million business from her kitchen table. Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her thirties, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep—and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue. In this riveting, vulnerable story, What It Takes is Moya-Jones'tell-all and brutally honest advice to entrepreneurs—especially women—about how to succeed despite all odds

Author

Raegan Moya-Jones

Publisher

New York City: Portfolio / Penguin

Published

2019

Language

EN

ISBN

9780525542865

Subjects

Business, Economics

Rating

4.5 / 5 (78 ratings)

Updated

2026-03-14