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Digital Channel Impact on Hostel Purchases by Aditia Sovia Pramudita, ST., MBA. is a document available to read on EtoBox.

What is Digital Channel Impact on Hostel Purchases about?

The document analyzes the performance of digital distribution channels, specifically online travel agents (OTAs), on consumer purchasing decisions at Pinisi Backpacker hostels in Indonesia. It concludes that while most OTAs positively influence purchasing decisions, Traveloka and Expedia do not, leading to recommendations for prioritizing certain OTAs to avoid opportunity loss. The study utilizes multinomial logistic regression to evaluate the impact of these channels on sales in the growing Indonesian tour

Author

Aditia Sovia Pramudita, ST., MBA.

Language

EN