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Employees' Technology Adoption in the Context of Smart Tourism Development: the Role of Technological Acceptance and Technological Readiness by Marija Cimbaljević; Dunja Demirović Bajrami; Sanja Kovačić; Vanja Pavluković; Uglješa Stankov; Miroslav Vujičić is a Business, Management and Accounting article available to read on EtoBox.

What is Employees' Technology Adoption in the Context of Smart Tourism Development: the Role of Technological Acceptance and Technological Readiness about?

Purpose The technology readiness and acceptance model were mostly employed as theoretical bases to analyze tourist behaviors of adoption of innovative technologies that are part of the smart tourism offer. This study attention now turns to the field of smart tourism human resource management and tries to establish a model to explain the relationship between general dimensions of personality with systematic specific dimensions toward ICT acceptance. Design/methodology/approach The authors adopted the TRAM model as a way to better understand and evaluate the causal relationships between the personality dimensions, factors of perception, attitudes and behavior of users regarding the acceptance and use of innovative technologies. Based on the empirical data of 478 employees operating in tourist organizations, travel agencies and hotels, the authors employed regression analysis as the basic method for examining the research hypotheses and causal relationships between variables in the presented model. Findings The analysis revealed that employees in the tourism sector are inclined to adopt new technology, and that technological readiness has an impact on attitudes and intentions toward t

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Author

Marija Cimbaljević; Dunja Demirović Bajrami; Sanja Kovačić; Vanja Pavluković; Uglješa Stankov; Miroslav Vujičić

Publisher

Emerald

Published

2023

Language

EN

Field

Business, Management and Accounting (Social Sciences)