Can I read Serious play : design in midcentury America on EtoBox?

Serious play : design in midcentury America by Monica Obniski; Darrin Alfred; Amy Auscherman; Steven Heller; Pat Kirkham; Alexandra Lange is a nonfiction available to read on EtoBox.

What is Serious play : design in midcentury America about?

A lively exploration of eclecticism, playfulness, and whimsy in American postwar design, including architecture, graphic design, and product design This spirited volume shows how postwar designers embraced whimsy and eclecticism in their work, exploring playfulness as an essential construct of modernity. Following World War II, Americans began accumulating more and more goods, spurring a transformation in the field of interior decoration. Storage walls became ubiquitous, often serving as a homes centerpiece. Designers such as Alexander Girard encouraged homeowners to populate their new shelving units with folk art, as well as unconventional and modern objects, to produce innovative and unexpected juxtapositions within modern architectural settings. Playfulness can be seen in the colorful, child-sized furniture by Charles and Ray Eames, who also produced toys. And in the postwar corporate world, the concept of play is manifested in the influential advertising work of Paul Rand. Set against the backdrop of a society that was experiencing rapid change and high anxiety, Serious Play takes a revelatory look at how many of the countrys leading designers connected with their audience thro

Who reads Serious play : design in midcentury America?

Author

Monica Obniski; Darrin Alfred; Amy Auscherman; Steven Heller; Pat Kirkham; Alexandra Lange

Publisher

Yale University Press, [2018]

Published

2018

Language

EN

ISBN

9780300234220

Category

nonfiction

Subjects

Art, Arts