About this document
The Effect of Online Shopping Towards Im by mannhi221003 is a document available to read on EtoBox.
The document discusses a study on the effect of online shopping on impulse buying behavior in the era of the Fourth Industrial Revolution. It provides background on e-commerce and impulse buying. The study examines how factors like variety of selection, price, sensory attributes, utilitarian and hedonic web browsing influence impulse purchases online.
- Author
- mannhi221003
- Language
- EN