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SBUP 24-26 - Essentials of MM - 12 Introduction To Services Marketing by ratharva333 is a document available to read on EtoBox.
What is SBUP 24-26 - Essentials of MM - 12 Introduction To Services Marketing about?
The document provides an introduction to services marketing, outlining the characteristics of services, which include intangibility, variability, inseparability, and perishability. It also discusses the extended marketing mix variables, known as the 7 Ps, which encompass product, price, place, promotion, people, physical evidence, and process. Additional definitions and insights into the nature of services are included for further learning.
- Author
- ratharva333
- Language
- EN