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The study investigates the effectiveness of general and specific graphic health warning labels (HWLs) in reducing the willingness to consume sugar-sweetened beverages (SSBs). Results indicate that both types of HWLs decrease willingness to consume SSBs, with specific HWLs potentially being more effective. The research also explores the neural responses to SSBs using electroencephalography (EEG), suggesting that while HWLs can influence consumption behavior, they do not significantly alter craving-related ne

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