About this document
Cadbury Dairy Milk Silk Product Overview by adnan nur is a document available to read on EtoBox.
Cadbury Silk was created to satisfy new customer demands as Cadbury Dairy Milk reached maturity. While the chocolate market was saturated, Cadbury differentiated Silk by making it a premium, smooth chocolate that melts in the mouth. This provided the core benefit of satisfying hunger and cravings. The packaging of Silk retains the dominant purple color of Dairy Milk but with a more vibrant design to distinguish it. Variants like roasted almonds and fruit and nut were also added to augment the product beyond
- Author
- adnan nur
- Language
- EN