About this document
Josh Hardy and The #SaveJosh Army: How Corporate Risk Escalates and Accelerates Through Social Media by Brian Tayan is a document available to read on EtoBox.
In five days, the story of a biotechnology company’s refusal to provide a life-saving drug to a 7-year old boy battling cancer captured national attention. Why aren’t more companies prepared to deal with the reputational risks that emerge through social media?
- Author
- Brian Tayan
- Language
- EN