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What is IMC Course by Radhakrishnan Swaminathan about?

This document provides information about the Integrated Marketing Communications course offered at PGDM 2018-20. The course is worth 3 credits and will be taught over 5 terms by Dr. Radhakrishnan Swaminathan. The course aims to integrate theory and practice of advertising and marketing communications. Students will learn how to develop a communications plan and evaluate the effectiveness of creative works and campaigns through case studies, projects, and exams. Pedagogy includes lectures, discussions, and a

Author

Rahul Singh

Language

EN