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What is Understanding Data Segmentation in Mining about?

Data segmentation involves dividing customer data into meaningful subgroups to gain insights. This allows companies to better understand their customers and target communications. There are several clustering algorithms that can be used for data segmentation, such as k-means clustering, hierarchical clustering, and two-step clustering. Two-step clustering in SPSS automatically determines the optimal number of clusters. Data segmentation benefits companies by helping identify opportunities among customer sub

Author

hkgj

Language

EN