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What is Buyer Seller Dyad & SPIN Technique Analysis about?

This document is a sales management project submitted by a group of students to their professor at the Institute of Management Technology in Ghaziabad. The project analyzes the buyer-seller dyad and SPIN technique. It has sections on preface, acknowledgement, executive summary, literature review on buyer-seller dyad including content and style of communication and determinant factors, and dyadic sales process model. The objectives are to study buyer-seller relationships in different companies and analyze th

Author

Mohit Sharma

Language

EN