About this document
Trust and ESG in Sustainable Fashion by Huy Nguyễn is a document available to read on EtoBox.
This study investigates the impact of Environmental, Social, and Governance (ESG) practices on consumer purchasing decisions in the sustainable fashion sector, focusing on Generation Z. It finds that ESG practices enhance corporate image and positive word-of-mouth, which significantly foster consumer trust and influence purchase intentions. The research highlights the importance of ESG in shaping consumer perceptions and loyalty, providing actionable insights for fashion brands to effectively implement thes
- Author
- Huy Nguyễn
- Language
- EN