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The article discusses the significant influence of Google as a search engine and the various ways individuals, companies, and governments attempt to manipulate its results. Through five illustrative searches, it highlights issues such as the organization of information, the impact of collective human knowledge on rankings, and the political implications of search results. The author emphasizes the tension between automated algorithms and human oversight in shaping what information is accessible online.

Author

Awais Siddiqui

Language

EN