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What is Competition Andcompetition Analysis of Refrigerator Market in India about?

Refrigerators have been India since 1950s. Till the 1980s, players like godrej, Kelvinator, Allwyn and Voltas controlled almost 90% of the market. Refrigerators have the second highest aspirational value of all consumer durables, with the exception of televisions.

Author

manikunju

Language

EN