Can I read Aol.com : how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web on EtoBox?

Aol.com : how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web by Swisher, Kara is a book available to read on EtoBox.

What is Aol.com : how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web about?

In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc.In aol.com , Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company.Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world.Bill Gates threatened to buy it or bury it.Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival.And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die.Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media.In tellingthe story of AOL, Swisher also conveys the fascinating history of th

Author

Swisher, Kara

Publisher

New York : Times Books

Published

1998

Language

EN

ISBN

9780812928969

Subjects

Economics, Social Science, Memoir