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Service-Dominant Logic in Value Propositions by Mustafa W. Nourallah is a document available to read on EtoBox.
What is Service-Dominant Logic in Value Propositions about?
This document discusses reframing the concept of value propositions within a service-dominant logic perspective. It argues that value propositions, when seen as reciprocal promises of value, can support relationship development, knowledge sharing, and dialogue between organizations. The paper examines traditional mental models of marketing exchange and different perspectives on value propositions. It suggests that viewing interactions through a service cycle lens shows how suppliers can be involved beyond t
- Author
- Mustafa W. Nourallah
- Language
- EN