About this document
PowerPoint Graphics for WhizMath Launch by Rini Rafi is a document available to read on EtoBox.
The document summarizes market research conducted to explore the potential for Whizmath to launch an online math learning solution in India. Key findings from qualitative focus groups and a quantitative online survey with 110 respondents in Chennai showed working mothers of students in grades 1-5 represented the highest purchase intent. The research recommended Whizmath target this segment with a personalized learning product priced between Rs. 2,000-3,000 initially. Schools emerged as the primary influence
- Author
- Rini Rafi
- Language
- EN