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What is Pricing Strategies with Consumer Stockpiling about?

The article explores pricing strategies in dynamic competition, focusing on how loyal consumers engage in stockpiling during promotions. It finds that stockpiling does not necessarily reduce long-run profits for firms if they adopt appropriate pricing strategies, and highlights the benefits and drawbacks of stockpiling for different consumer types. The study provides managerial insights on how firms can adjust their promotional strategies to account for consumer behavior and stockpiling effects.

Author

sakshamg.mba10

Language

EN