About this document
Product Planning and Development Overview by fitsum is a document available to read on EtoBox.
This document provides an overview of product planning and development. It defines a product as anything that can satisfy a want or need, whether physical or intangible. Products are classified on three levels: the core benefit, actual product attributes, and augmented services. There are three basic types of products: consumer products like convenience goods, shopping goods, and specialty items; industrial products like materials, capital equipment, and supplies; and less tangible products like organizatio
- Author
- fitsum
- Language
- EN