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This document analyzes the work of the Argentine painter Prilidiano Pueyrredón and his role in the formation of a visual culture in Buenos Aires during the 1830s and 1840s. It describes how Pueyrredón created portraits supporting the regime of Juan Manuel de Rosas, including a portrait of Manuelita Rosas that launched his public career. It also explains how lithography and printed portraits of Rosas were used as propaganda tools by the regime to build consensus and identity.

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