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What is Targeting Tourists in Tarapoto about?

This document analyzes the target market for tourism in Tarapoto, Peru. It focuses on domestic Peruvian tourists from Lima and Callao who account for 62% of visitors and spend more. The target demographic is Generation X Peruvians aged 37-59, most of whom are unmarried with medium incomes and high school educations working in services or commerce. They visit Tarapoto for holidays, relaxation and nature/cultural activities like lakes and countryside walks. Friends and family as well as the internet influence

Author

Rouse Rodríguez

Language

EN