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Franchising Growth Factors in Malaysia by Sri Kamal is a document available to read on EtoBox.

What is Franchising Growth Factors in Malaysia about?

The document discusses franchising and identifies growth factors of franchises from the perspectives of franchisors and franchisees. It conducted interviews with service firms during the COVID-19 pandemic. The findings showed that product and service innovation, franchisor-franchisee tolerance, and government support were key growth factors.

Author

Sri Kamal

Language

EN