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Marketing Fundamentals Course 2023 by ScribdTranslations is a document available to read on EtoBox.

What is Marketing Fundamentals Course 2023 about?

The marketing course covers fundamental concepts such as need, desire, demand, product, exchange, and transaction, while emphasizing the importance of meeting consumer needs. It also presents the historical evolution of marketing and different management philosophies, including the holistic marketing perspective that integrates relational and socially responsible approaches. Finally, the document defines marketing as a process of analysis, planning, and implementation aimed at creating value for customers a

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ScribdTranslations

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EN