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3MS Initiative: Enhancing Digital Metrics by Carlos Díaz Warns is a document available to read on EtoBox.

What is 3MS Initiative: Enhancing Digital Metrics about?

The document summarizes the 3MS (Making Measurement Make Sense) initiative, which aims to improve digital media measurement and planning. It discusses the objectives to create a common digital currency and metrics through industry consensus. Over 150 industry executives participated. The 3MS proposes a five pillar solution and outlines opportunities and issues for marketers, publishers, and agencies. It provides an overview of progress made in adopting viewable impressions and the timeline for implementatio

Author

Carlos Díaz Warns

Language

EN