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What is Gucci about?

Gucci faces challenges including a shrinking luxury goods market and increased counterfeiting. To address this, Gucci must redefine its marketing strategy and expand into new markets while considering cultural differences. Specifically, Gucci should [1] leverage social media more effectively to build brand loyalty and engage customers, [2] target growing markets like the Gulf countries and India while respecting local values, and [3] form a global anti-counterfeiting initiative to educate customers and veri

Author

Mitali Agrawal

Language

EN