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About this Business, Management and Accounting article
The windfall gain effect: Using a surprise discount to stimulate add-on purchases by Kim, Esther L. (author);Tanford, Sarah (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Kim, Esther L. (author);Tanford, Sarah (author)
- Publisher
- Elsevier BV
- Published
- 2021
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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