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What is Heineken about?

Heineken is a 140-year old Dutch brewing company known for its signature beer and A-yeast. It has a global network of distributors and breweries. Recently, Heineken launched an ad campaign called "Sometimes Lighter Is Better" that received backlash for being perceived as racist. The ad showed a dark-skinned hand passing a Heineken bottle to a light-skinned hand, implying that lighter skin is better. While Heineken defended the ad, it was criticized for lacking empathy and understanding of cultural issues. M

Author

Second Floor

Language

EN