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What is Experiential Value in Online Shopping about?
This study examines how product presentation on an apparel website impacts consumer experiences and behaviors. The researchers developed two stimulus websites that differed in experiential value. Data from 196 participants showed that website features influenced the four experiential realms of entertainment, escapism, education, and aesthetics. Three of these realms - entertainment, escapism, and aesthetics - impacted consumer pleasure and arousal. Pleasure, arousal, entertainment, and aesthetics directly i
- Author
- Antonia Burlacenco
- Language
- EN