About this document
Integrated Marketing Communication Overview by Gobind Singh Bhari is a document available to read on EtoBox.
This document discusses integrated marketing communication (IMC). IMC is defined as coordinating all marketing activities across different communication methods to deliver a consistent message in compelling ways. The goal is to persuade audiences to believe, desire, or do something in a way that is aligned with organizational goals and marketing strategy. IMC considers all touchpoints between a brand and customers to maximize impact through a coordinated message. The document then discusses how IMC fits int
- Author
- Gobind Singh Bhari
- Language
- EN