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What is E-Service Quality and Repurchase Intentions in Vietnam about?

This research paper examines the impact of e-service quality on customer satisfaction and repurchase intention among young online consumers in Ho Chi Minh City, Vietnam. It identifies four key constructs of e-service quality—efficiency, system availability, fulfillment, and privacy/security—using the E-S-Qual model, and finds that system availability is the most significant factor affecting customer satisfaction and repurchase intention. The study highlights the rapid growth of e-retailing in Vietnam and th

Author

ajmrd

Language

EN