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Strategizing Communication : Theory and Practice by Ib T. Gulbrandsen; Sine Nørholm Just is a book available to read on EtoBox.

What is Strategizing Communication : Theory and Practice about?

Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic. This book argues that although strategic communicators do (and should) make plans, a plan in itself does not determine the success of strategic communication. Rather, contextual factors, such as competition, technological developments, global cultural trends, and local traditions, as well as employees'skills and attitudes, will determine the organization's communicative success. Against the backdrop of the comprehensive changes to communication brought about by the rise of digital communicati

Author

Ib T. Gulbrandsen; Sine Nørholm Just

Publisher

[Frederiksberg?]: Samfundslitteratur

Published

2020

Language

EN

ISBN

9788759337363

Subjects

Business, Management