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What is Strategic Planning and Balanced Scorecard about?

The document provides a guide on strategic planning and the Balanced Scorecard (BSC) framework. It explains that a strategic plan must include the mission, vision, and external analysis of an organization. It also describes the four global elements on which the BSC is based: the mission, vision, values, and perspectives and objectives of a company. Finally, it defines the four perspectives of the BSC, including the financial perspective, customer perspective, internal processes perspective, and learning and

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