About this document
OLN Wine Report 2011 Insights by Luiz Cola is a document available to read on EtoBox.
The wine market in the UK off-trade has declined slightly, with volumes down 2% and value up only 3% according to Nielsen data. Several major brands have lost volume, with Blossom Hill remaining the top brand but declining 500,000 cases. Lighter, lower-alcohol wines are performing well as consumer tastes change. The future of the market is uncertain, with some experts predicting a further 10% contraction if economic challenges continue. British wines and exclusive labels are highlighted as growth areas.
- Author
- Luiz Cola
- Language
- EN