About this document
Co-Branded Card Issuance in India by liwoker is a document available to read on EtoBox.
In India, only banks can issue payment cards, so non-bank entities must partner with a sponsor bank to issue co-branded cards. Co-branded cards provide benefits like increased revenue, customer loyalty and brand building for both the brand and bank. The process of issuing co-branded cards involves getting program approval, designing cards, integrating card processing, printing cards, and designing the user experience.
- Author
- liwoker
- Language
- EN