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What is Globalization and Cultural Dynamics about?

Globalization has led to greater cultural interaction and exchange between nations as connections increase. While globalization was envisioned to promote cultural understanding, it has also undermined some local cultures. Dominant cultures from powerful countries can clash with and dominate cultures from weaker nations. This challenges the harmonization of cultural identities under globalization. However, the strategy of "glocalization" by customizing global products for local markets has helped foster both

Author

CHESTER MICKO GERTES

Language

EN