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This study examines the role of Generative Artificial Intelligence (GenAI) in enhancing the creative process, identifying four key stages: Problem Identification and Framing, Generating Ideas, Evaluating Ideas, and Deploying Ideas. It proposes a framework that positions GenAI as a supportive tool, facilitating creativity while maintaining human agency. The research highlights both the benefits and challenges of integrating GenAI into creative workflows, aiming to provide insights for researchers and practit

Author

truestaman

Language

EN